Fmcg Essay Example | Topics and Well Written Essays - 250 words

Fmcg - Essay Example Avon as a band in general has seen its brand value collapse as its market performance has tanked in recent years, leading to a corrosion in the overall prestige and desirability of the company and its products (Kowitt 2012). There are many things that contributed to the failure of the brand and many of its products, among them failure in strategy and in marketing, and in terms of being able to adopt and execute on a comprehensive social media strategy. As late as 2012 it did not have an effective strategy to leverage the strengths of social media platforms such as Facebook and Twitter, as well as other online media tools such as blogs. This is part of a bigger problem with regard to making the Avon brand relevant to consumers in general. This is true in the United Kingdom and in many other key markets in the West as well. With Avon’s product, the key sales channel had been direct sales, and in the age of the Internet and social media, the company has failed to make its direct selling model relevant. While there are no breakdowns of sales for the Goddess Eau de Parfum sales, it is clear that its many negative reviews puts it at the bottom in terms of sales performance for individual products (Glazer 2012; Carrillo 2014). Botanicals (2014). Natural Moisturizers: nourishing face moisturizer: rose and camella. Botanicals.co.uk. [online]. Available at: http://www.botanicals.co.uk/natural-moisturisers/ [accessed 10/12/2014]. Carrillo, S. (2014). 11 Best Avon Products- and the 4 Worst: No. 4: Avon Goddess Eau de Parfum Spray, $22.50. TotalBeauty.com [online]. Available at: http://www.totalbeauty.com/content/gallery/p-best-worst-avon/p33782/page2 [accessed 10/12/2014]. Glazer, E. (2012). Avon is Late to the Social Media’s Party. Wall Street Journal [online]. Available at: http://www.wsj.com/articles/SB10001424052702303978104577360182622655056 [accessed 10/12/2014]. Procter & Gamble (2014). BB & C Cream: Regenerist CC Cream Light. Olay.co.uk

Marketing Case Philadelphia Phillies Study Example | Topics and Well Written Essays - 1000 words

Marketing Philadelphia Phillies - Case Study Example ntangible products involve an on-going relationship between the organization and its individual customers that begins before and continues after the sale (chap.1). However, marketing a service needs to have a more intensified and careful relationship with the customer than marketing a product, because with the former, you come in contact with your clients and your customers. In short, when marketing a product, customers would just be concerned about the performance of the product and not with who manufacture them, but with service, customers should have to like the seller or the company (www.businessknowledgesource.com). In terms of segmentation, marketing a product would be much easier than marketing a service such as the Philadelphia Phillies. The aggregating of prospective buyers to market a product would result to different products variants, suiting the specific need of its aggregate or market segment (chap.9). So, for a toothpaste example, we expect a variant for the kids with probably sweeter taste and for the adults with more fluoride and a stronger flavour. But after this, you can just leave your product on shelf, without really creating a customized or personalized product. This is where the difference between marketing a service and a product, lies, as in service the offering should be customized or personalized. For the Philadelphia Phillies for example, people can range from diehard fans, to kids 14 years and below, to those who are 15 years old and above, to senior citizens, young professionals and to corporate and community groups. Since they have different needs, the value that the c ustomer gets from attending a baseball game in the stadium should fulfil their individual needs and wants. Using the 4 Ps analysis, services will also differ with products, specifically in terms of promotion and sales. Products can be advertised through popular tri-media channels such as television, services such as Philadelphia Phillies are not. Promotion for a